TikTok is the most popular video-sharing platform in the world, and it was merged with another video platform named musical.ly in 2017. Dancing and lip-syncing videos are some of the most trendy parts of TikTok. Most teenagers and younger adults use this platform for their social entertainment.
But TikTok is not only for entertainment purposes, and you can also promote your brand to a wider audience. Here are 20 TikTok statistics that everyone should understand, whether you use the app or not. After knowing the statistics, you definitely have an interest in using this amazing platform!
General TikTok Stats:
1. Sixth Largest social Network
TikTok has now reached over 800 million active users every month. It is making headway on Instagram, Facebook, and Whatsapp. It has also surpassed Snapchat, Twitter, Pinterest, and LinkedIn.
2. 2 Billion Downloads
According to Sensor Tower’s research, TikTok has been downloaded over 2 billion times in the Apple App Store and Play store. Also, the data from AppAnnie, TikTok was the no.1 downloaded app in 2020.
3. ByteDance Is The Valuable Startup
In September 2021, TikTok’s parent company Bytedance got the long-held position as the world’s most popular startup.
TikTok Usage Statistics
4. Users Spend Nearly An Hour On The App
On average, TikTok users spend 52 minutes per day on the app. It is nearly 1 hour because of the app’s popularity and the video features. It is also the same amount of time people spend on Instagram and TikTok per day.
According to the data, the average TikTok user opens the app eight times a day and spends 46 minutes.
5. 14 Million Educational Videos
Educational videos are more popular than Nikon, especially in China and India. The ByteDance annual report shows more than 14 million knowledgeable contents were shared on the platform in 2020.
6. 64% TikTok Users Have Tried Filters And Lenses
TikTok offers several face filters and lenses for users to make their videos more attractive and engaging. The popular filters are face zoom, green screen, portrait, whirlpool, and disco. Most brands can also use 2D, 3D branded lenses of their own.
7. 35% Of TikTok Users Have Participate Hashtag Challenge
According to the data from TikTok, more than 16% of TikTok videos use hashtag challenges. For example, the clean & clear India challenge got 10,400 new followers and inspired other branded hashtag challenges.
8. Available In 150+ Countries In 75 Languages
According to the data from app trace, the app TikTok is now available in 150+ countries in 75 different languages. It is one of the unique reasons for TikTok’s success.
TikTok User Statistics:
9. 800 Million Active Users WorldWide
TikTok is undoubtedly the biggest social network in the world. The app now has 800 million active users per month. There are 500 million users who use this platform at least once per day.
10. Brazil Is The Third Most Usable Country
According to the research of sensor Tower, TikTok was downloaded over 9.7 million times in Brazil. It is also one of the fastest-growing markets year over year. Most digital video viewers use this platform in Brazil, which is the main reason why the country has become one of the most competitive short video apps.
11. Users Are Aged Between 18 to 24 Years
TikTok is more and more popular with teenagers and young adults. 27% of TikTok users are between 13 to 17 years. Here is the complete age demographic on TikTok:
- Age between 18 to 24 – 27%
- Age between 25 to 34 – 42%
- Age between 35 to 44 – 16%
- Age between 44 to 54 – 8%
- Age above 55+ – 4%
When it comes to gender, 60% of female users and 40% of male users use this platform.
12. Over 40 TikTok Creators Have 10 Million Followers
TikTok provides several features for creators to show their creativity to a massive audience. The top 25 TikTok accounts have more than 20 million followers within a short time. Charli D’Amelio is the biggest star on TikTok with 44.4 million fans.
TikTok is a big opportunity for marketers to reach their target personas and get more followers to count without spending lots of amounts.
TikTok Video Stats:
13. Highest Post Engagement Rate
According to the influencer marketing hub, TikTok gains the highest engagement rates from followers across all social platforms. Accounts with less than 1000 followers get a 9.38% engagement rate, and accounts with 10000 followers have an 8.13% engagement rate.
14. Over 1 Million Daily Video Views
An incredible amount of content is one of the significant advantages of TikTok’s popularity. TikTok’s lip-syncing and duet videos will get quick views on TikTok that helps to entertain your audience and receive more followers to your account. According to TikTok, more than one billion videos are viewed every day on the app.
15. #Raindropchallenge Got Nearly 1 Billion Views
Hashtag challenges are one of the best strategies on TikTok to keep your audience engaged. Challenges can either be created by users or brands to promote a brand, product, or service. One challenge that gains more than 1 billion views on TikTok is the #raindrop challenge.
16. Most Popular Videos On TikTok Had 17 Million Likes
TikTok is more popular for funny and entertaining videos, and it always gains a higher potential on the platform. According to the TikTok statistics, most entertaining videos generated millions of likes from TikTok around the world. The elephant toothpaste experiment video is the most successful viral video on TikTok.
TikTok Financial Stats:
17. TikTok’s Monthly Revenue Is $14.7 Million
TikTok advertising is entirely a game-changer, and it was rapidly ranking millions of dollars each month. The monthly earnings of TikTok generated $14.7 million, mostly from its in-app purchase.
18. Chinese Market Had The Highest Contribution To The Total Revenue
The US market plays a significant role in the growth of Tik Tok total revenue. Now the Chinese market topped in the list of TikTok’s total revenue. iOS users in the other country give 69% of TikTok’s revenue.
TikTok Business Stats:
19. Brand TakeOver Guarantees Five Million Daily Impressions
The brand takeover is the purest and most costly advertising option in the TikTok app. Because it appears soon as the user opens the app, it is a full-screen image, video, or gif format ad, and you can link to your internal and external website.
TikTok allows only one brand takeover per day per category, so they come with guaranteed results. The brand takes over placements costing $50,000 and gains five million impressions per day.
20. TikTok Ads Price Range From $50 to $150000
Here is the list of TikTok Ads format with prices:
- In-Feed Video Ad – $25000 – $30000 per campaign
- Brand Takeover – $50,000 per day.
- Hashtag Challenge – $150,000 for six days.
- Branded Lenses – $80,000 – $120,000
TikTok is an excellent source for entertaining your audience and reaching your target personas without any risk. It is one of the best platforms to promote your brand and products. If you utilize this platform for your business promotion, you can quickly become a famous person on TikTok!
Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!