If you rely on customers visiting your business, it’s vital to ensure that your business premises reflect your brand. By making it easy and convenient for people to visit your store, warehouse or office, you can increase your reach and optimise sales. To get started, take a look at these five ways to increase footfall at your business premises:
1. Redesign Your Shopfront
Your shopfront or entrance is one of the first things that potential customers will notice, which means it needs to create a great impression. A well-designed entrance will make people feel welcome and entice to them to step inside. From window displays to balloons and staff to meet and greet customers, there are a variety of ways to improve your shopfront to increase football.
2. Upgrade Your Premises
If your premises are showing signs of wear and tear, it doesn’t reflect well on your business. Additionally, poorly maintained premises increase the risk of accidents occurring, which could mean that you’ll face unwanted legal action.
By upgrading your premises, you can protect your liability and increase footfall in the process. With roof repairs or replacements from Lidoran, a fresh coat of masonry paint or new rendering, you can transform your business premises and attract new customers.
3. Run Promotions and Demos
People are always eager to grab a bargain, which is why promotions and experiential marketing can work so well when it comes to boosting sales and getting more customers through your doors. ‘Loss leaders’ can be a savvy way to attracting more people into your business premises, providing you can generate a lucrative return via upselling and customer retention.
Similarly, hosting product demonstrations and showcasing your product range can be an effective way to entice customers into your premises and encourage them to increase their spend.
4. Update Your Signage
If potential customers can find your premises easily, they won’t necessarily put a lot of effort into locating your business. With competitors vying for their attention, it’s vital that your premises are easy to find and convenient to access. External signage is, perhaps, the easiest and most effective way to ensure that your target audience knows where you’re based. Installing new signage or switching to illuminated exterior signs is a simple yet successful way to achieve your goals.
5. Use Local SEO
When you’re focusing on increasing footfall, don’t ignore the value of digital marketing. With local SEO, you can engage your target audience online and convert users into face-to-face customers. According to HubSpot, 72% of consumers72% of consumers who conduct local online searches visit a store within a five-mile radius, which shows just how effective local SEO can be at increasing real-world footfall.
Increase Footfall and Optimise Sales
Whether you’re a bricks and mortar business or you also offer online sales, increasing footfall gives you the opportunity to boost sales and generate more revenue. With the potential to improve your brand image, engage your target audience and build relationships with future customers, increasing footfall should be a top priority for every business with physical premises.