Email marketing is an important aspect of digital marketing practices and it’s one of the highest ROI generating techniques for brands. The return on investment of emails is more than 40X and it’s massive. However, you need to keep optimizing the strategies and emails to gain maximum traction from it.
In this article, we will have a look at the top seven ways to optimize your emails for search so that they can bring more traffic to you and convert more readers. Whether you are a startup or a business, you need to optimize your emails for gaining more benefits from them.
1. Don’t forget your keywords
When we think of writing an email copy, most people don’t focus on writing a keyword-rich copy but, this is a mistake. To get the maximum benefits from your email marketing, you need to optimize it from an SEO services perspective. It will help you gain more traction and also help you gain more organic traffic.
Apart from adding interesting videos and images in your emails, you also need to optimize the content as it can get the attention of the search bots also. And, if you can add keywords that are more inclined towards users’ search intent, then you can skyrocket your sales or traffic.
2. Always archive your emails
Each and every newsletter of your digital marketing campaign has a certain hook for customers and has the potential to convert traffic into leads. So, it’s important to preserve all the emails that you have created so far. The best way to preserve them online is by archiving them on your website. So that customers can view them if they come across them.
Another benefit of archiving your emails is that when users come across the newsletters, they will click on the internal links to know more about your services. Instead of just keeping a backup on your system, it’s always better to archive them on your site.
3. Pay more attention to links
When you are using links make sure you are tracking them properly to know more insights about your email interactions. Just like you perform internal linking on your webpages, treat the email like the same. Follow standard hyperlinking strategies to gain maximum traction from the search engines. The more links you use, the more traffic you will drive to your website.
4. Optimizing the subject line
Subject lines are not just important for improving the conversion rate, they are important from an SEO perspective also. Try to add as much as value possible to your subject lines and preview text. There are several free tools available online that let you test the impact of your subject line and preview text. And, when your emails are archived, there are high chances that users may search for your emails to find some coupon codes.
5. Follow a proper structure
Just like any other page structure practices, you also need to follow the same for emails also. Be it organizing the content with H2s and H3s, or using bullet points and bold text, these small things help a lot. Google and other search engines pay more attention to the text which is properly optimized and the ranking chances also get a boost.
6. Add social media links
Social signals are a major ranking factor and to get the maximum benefit from them, you need to add your social media links in the emails also. It will help the users to know more about your brand and on the other side, you will also generate good traffic.
7. Make emails mobile-friendly
Mobile-friendliness is a major ranking factor and you need to stick to it even if you are creating emails for your business. This is because the majority of the users use their phones to check their emails. These were the top 7 tips to optimize your emails for search and drive the maximum amount of traffic for your business. Try these email marketing optimization tips now and thrive online.