Today, the digital world is expanding, and the buying and selling process has also become an inseparable part of the online world. E-commerce websites offer various products and services, and for websites to be successful, one needs to be unique and different from others. In this blog post, you will find out more about interactive quizzes and business-to-business websites and their correlation. Below, we will mention the five reasons B2B websites should use interactive quizzes.

interactive Quizzes: Types and Benefits

Interactive quizzes are a fun way of getting people involved in an activity of answering questions and getting feedback. The feedback is based on the calculations of the right answers given by the participants. The interactive quizzes require a set of questions, and people who take part in the quiz have access to the questions and the opportunity to give answers. The participants see the results of the quiz in the end. There are different types of quizzes that we will mention a bit later. Quizzes have their benefits as well and are utilized for business, educational, and entertaining purposes. 

In various fields of use, quizzes have their advantages, for instance, when used for educational purposes, quizzes are beneficial as they provide a fun way of testing for students and reduce the chances of cheating. When used for business purposes, quizzes have several advantages, such as data collection, that will be clarified below.

Having discussed the concept of quizzes and mentioned that they can be utilized for various purposes, we can now list down some types of interactive quizzes. 

• Personality Quizzes

Personality quizzes are usually fun games that can be utilized to engage the audience and generate leads. Personality quizzes can be passed by anyone who has access, despite their age or gender. They are entertaining and keep the audience’s interest at a high level.

• Educational Quizzes

The quizzes that are used for teaching and sharing information are educational. They are applied for passing information, checking the knowledge of participants, and helping them understand the drawbacks of their knowledge.

• Recommendation Quizzes

Recommendation quizzes are a handy solution for businesses, as they are engaging, increase the customer satisfaction rate, and help them find solutions that are rather personalized for the customers. These types of quizzes are applied by businesses for promoting the products of the business as well as for generating leads.

We classify quizzes not only based on their purpose of use but also by considering the answer types that quizzes require. Based on the quiz question, there are multiple-choice quizzes, fill-in quizzes, open-ended quizzes, true/false quizzes, and so on. 

• Multiple-choice

Multiple choice quizzes are the ones that require the participants to choose the right answer among several options suggested.

• Fill-in

Fill-in quizzes require the users to wright down the missing word or phrase in the given statement.

• True/False

The name is making it obvious. True/false quizzes are the ones where the participants choose whether the statement or the question given is true or false.

• Open-ended

Open-ended quizzes require answers that need to be written down and no options to choose from.

• Matching

finally, the matching of pairs. These types of quizzes give lists of options, and the participants have to choose the matching pairs from them.

These are some of the types of quiz questions that are most used for creating various quizzes. Hence, we have established the concept of quizzes and mentioned the types. Now, to understand better why businesses prefer using quizzes, let’s discuss the benefits of applying quizzes to your website.

First and foremost, quizzes are very beneficial in terms of raising engagement. It does not matter whether quizzes are utilized for educational or business purposes, they are sure to be advantageous. Quizzes are beneficial for raising brand awareness, engaging customers, raising the interests of customers, and building brand loyalty when applied to businesses. On the other hand, quizzes are very advantageous for teaching and learning, as they provide an interactive way of checking participants’ knowledge, learning something new, revising the topic, and understanding what information was new and misunderstood. 

Thus, quizzes can be utilized for various purposes and give the expected results. One of the main areas where quizzes are sure to function in favour of the user is e-commerce websites. To understand better how quizzes are related and why they are considered prosperous for businesses, let’s first give a basic understanding of e-commerce websites. 

E-commerce Websites

E-commerce is the electronic commerce. In other words, the commerce or the buying and selling process on online platforms. The businesses that realize commerce online are a part of the e-commerce world and have their own websites. Before, the buying and selling process was happening offline in local stores, while today, many businesses can expand their product worldwide. 

E-commerce websites are convenient for sellers and buyers as well, as they give businesses the chance to sell over a larger scope and work worldwide. They are beneficial for buyers as well, as nowadays people are sure to prefer saving their time and purchasing on online platforms. It is more convenient as people can buy from businesses that are not available offline in their town.

There are different types of e-commerce. Each of them functions differently and has different characteristics. To make it more clear, let’s note down the types of e-commerce.

• B2B: businesses sell products to other businesses
• B2C: businesses sell products to customers
• C2C: customers sell products to other customers
• C2B: customers sell products to businesses

It is obvious from the names of the types what functionality they have, but more specifically we are going to discuss business-to-business (B2B) e-commerce and mention why the websites that use B2B e-commerce should make use of interactive quizzes.

Why B2B Websites Should Use Interactive Quizzes: 5 Main Reasons

Having discussed the benefits of quizzes above, you may question the exact reasons why quizzes are beneficial for B2B websites. Quizzes are a fun way of keeping people engaged and raising the audience’s interest in the quizzes’ subjects. Business-to-business websites are designed for businesses to sell their services and products to other businesses. The main purpose of B2B websites is the process of realizing purchases among businesses. To have good functionality, B2B websites make use of various tools and plugins, such as the WordPress quiz plugin, to increase the quality and functionality of the website and generate leads. 

Interactive quizzes are an important aspect of increasing the B2B websites’ traffic and improving the functioning of the website. To clarify why quizzes are that important for B2B websites, let’s mention the five main reasons why business-to-business websites should use interactive quizzes.

• Increase Traffic

The first reason why business-to-business websites prefer interactive quizzes is that they enhance website traffic. Quizzes attract customers and draw their attention to the brand itself. This does not mean that any quiz can be beneficial, one should remember that to have the expected results, B2B websites should create appropriate quizzes that fit the purposes of the website, and create quizzes that include both fun and serious questions to spark the audience’s interest in the quiz and the brand.

• Data Gathering

Interactive quizzes are handy for gathering data. They usually collect the basic information of the audience and, meanwhile, their preferences, likes, and dislikes. Using quizzes on B2B websites allows businesses to get to know their audience better and learn more about their preferences. This process is essential for later improvements and changes in businesses.

• Lead Generation

Interactive quizzes are a good assistant for B2B websites to generate leads. People participate in quizzes, and interact with the brand and the website, at the end of the quiz they get recommendations of available products that encourage them to look through the products and services. This process affects lead generation positively as it is a part of identifying and nurturing potential customers.

• Brand Awareness

Interactive quizzes raise brand awareness and build brand loyalty. People are likely to share quizzes that are fun and interesting and include personalized recommendations. The more people get engaged in the quizzes on your website, the more your brand awareness will increase. Besides building brand awareness, interactive quizzes also affect brand loyalty as the customers go through the customer nurturing phase and are likely to become loyal customers.

• Gamification and Engagement

For B2B websites to successfully attract new customers, interactive quizzes are a solution. They are a kind of gamification that is fun to pass and if the questions have both fun and serious questions, they are sure to keep the customers interested in the quiz till the end. 

Conclusion

In conclusion, interactive quizzes are applied by various businesses, especially e-commerce websites, to increase website traffic. Quizzes are an important part of building a business-to-business website in a way that is engaging and eye-catching. Interactive quizzes are advantageous for B2B websites as they have special characteristics that influence the website positively and raise brand awareness.

Nevertheless, one should understand that quizzes are likely to be created in a way that is engaging, matches the aim of the brand, and sparks the interest of the customers to have a successful B2B website.