Building a reputable and reliable brand is not easy and might take years to establish. This means that companies put in months, and often years into building the brand successfully, to break even, with increasing profitability for the business.
When a new brand is created, there are many factors that companies need to take into consideration for easy processing and faster turnaround time. The main factors that contribute greatly and are essential for the company to move forward with their plans are business, domain, copyright, and trademark registration. These are essential to ensure exclusivity, so that there are no other companies that are dealing with the same brand name and also protecting creative rights to the work, besides the basic business and domain registrations which will enable the company to register their business online for the website, as per the industry they are involved in.
There are the four main types of registrations that have been mentioned above; these have been discussed briefly for a complete comprehension of the process, required by new brands to move forward.
The first and foremost important aspect of brand creation is the business name that will be representing it. The business name is what the bank accounts, the legal paperwork, tax registration, and employment contracts will be drawn upon. It’s crucial to choose one that is reliable and defines the business or the industry it is working in. While it is not imperative to match the name with the brand name or the domain name, it is easier to remember and relate to, if it is.
Choosing the relatable domain name may not be as easy as it sounds. The domain name and the business name should be decided together. This is because the company can choose a name for the brand, only to realize that there are no domain names that can be related to the business, as they are already taken. Therefore, it is prudent to find the best-suited domain name and then choose the business name accordingly for the brand.
This is essential for optimal brand protection of the company; this registration will protect the brand and business name, logo, artwork, and slogan, which are exclusive to the business. This not just ensures ample protection for brand rights but also ensures that there will be no other company by the same name. The Trademark registration application comes under two categories in India, which are for the goods and service industry.
Once this process has been completed the brand will have a TM symbol, placed next to the name and the logo of the company. This is one of the most important registrations for the company to retain its exclusivity of the business.
The application of copyright registration is extremely important for the business. This is primarily for the literary, musical, dramatic, or artistic works like, designs and advertisements, which are inherent to the brand and require protection. For instance, a unique logo of the brand, which has intricate artistic work, should apply for a copyright for the logo to protect the brand. Generally, logos are trademarked rather than copyrighted, and the only exception is if the logo of the brand is artistic and creative; plain logos do not require a copyright registration. Copyright registrations take significantly less time than trademarks registrations and are crucial for safeguarding the intellectual property rights of the brand.
It is prudent to note that a single business can encompass two or more brands; in such cases, the business will have to separately register the different brands and each will have their copyrights, trademarks, and domain registrations while the business registration will remain the same. Some organizations assist new startups and businesses to achieve these goals easily with shorter turnaround time for convenience.