The majority believe that different social media platforms work better for various brands. People have a mistaken opinion that Instagram is good for B2C, Facebook is best for domestic trade, Pinterest is vital for eCommerce, and LinkedIn is best for B2B. The key lies in being aware of how to use these platforms more effectively. Let us dive in to see some key elements in taking the best advantage of social media platforms like Instagram to build a brand’s reach, gain opportunities, and establish your business.
#1. Create Business Account on Instagram
Setting up a business profile on Instagram lets you witness great opportunities. If you want to get started, make sure you have an Instagram business account. Follow the steps below to create an account,
- Download the Instagram app from Google play store or Apple app store
- Sign up for a free account either by signing through your Facebook account or via email.
- Fill in thorough profile details.
- Tap on the round icon at the bottom right corner, then click on the edit profile button and press on switch to the business account.
- Tap on the prompt that asks you to connect to Facebook, select the page you wish to link, change it to public and then tap OK.
- Provide your business contact details.
#2. Set Goals and Strategies
Before starting any business on Instagram, you have to frame the right goals and strategies to achieve success. Instagram is a perfect platform to promote business, but using it without a purpose won’t let you obtain the best result. If you want to build awareness, drive sales, gain engagement, or get a call, you will have to understand the goal to strategize and shape up your content.
Consider a digital marketing business that has a fabulous presence on Instagram; anyway, they’re not concerned to drive sales, but their Instagram page is to display its business culture, recruit applicants, and exhibit involvement in the community. With these planned sets of goals, they don’t have to look for calls to action or texts that don’t match their strategy. Do you want to promote your brand, build a trustable brand, or want to become a pathfinder, whatever be it? Stick to your approach and concentrate on providing outstanding content that aligns with your goals and followers’ interests. An engaging content, well-planned and creative post can uplift your brand story to a great audience and lets you connect with consumers, followers, and B2C brands.
#3. Analyze your Success
You open a business account quickly and know who is following you and liking your posts. But checking day-to-day post-performance through analytics data lets, you find what’s going well the most. Set your goals and define KPIs to measure the goals. Analytics tools are bosom buddy, and it lets you constantly review your posts and know what strategies give the best outputs.
#4. Get to Know your Audience
Knowing your audience is vital to drive traffic to your account. It tells whether your content reaches the right audience. Instagram is an excellent tool, especially if you appeal to your audience. When you are aware of the interest of your audience, you could plan content that’s appealing to them, which lets you get auto likes on Instagram; more likes ensures that your brand gets high exposure, more followers, and generates increased sales. Talk to them in a personal tone, not only from a business perspective. Show them things other than your business. Let them know there is an individual behind the business.
#5. Begin with Nine Posts
After setting up an Instagram business profile and identifying your audience, goals, and KPIs, you have to plan your content wisely. Create the first nine contents for the grid in advance and post them at a time before promoting your brand and following others on Instagram. So that you will have a page that’s likely to impress people who visit for the first time and that they hit the follow button. You could also use scheduling software or a photoshop layout to plan your 9*9 grid content.
#6. Target on Quality than Quantity
The number of followers and engagement is comparable to the amount of effort you put into acquiring them. There are easy ways to gain a following or make people comment on posts, but that won’t let you achieve your marketing strategies except for genuine followers and gain engagement as you create value to it. Make every post on Instagram by spending a reasonable amount of time and money with excellent quality content as part of the Instagram marketing campaign, leading to increased returns. Concentrate on giving quality content rather than quantity. It’s good to have four quality photos a week rather than posting three bad quality photos a day. You can post less often but focus on raising quality content. The content you post must represent your brand. Your content must be such that it speaks the effort you put in to construct a quality product.
#7. Post Authentic & Unique Content
You have to stand out from the rest on the platform. So you have to post content that is authentic, unique, and attractive. That could be from product launches to some specific information conveyed in a different style, not just post product stock pictures and staged promotions; your audience looks for content that showcases your brand’s culture and uniqueness. Real-time content is an excellent way for engagement, like going live is natural, and it’s YOU that adds an individual element to your business and attracts genuine followers and promising customers. People tend to love listening to stories, post stories about your company, explain how you started; this could get them inclined to buy your products and services when they could relate to them. Always make sure you post content that adds personality to your brand, how you want your audience to see your business, or share relevant images that build your brand.
#8. Use Right Hashtags
Your target audience spread over Instagram, you need to find them, and they will reach you in turn. If you think #business will get you linked with companies over Instagram, then you’re wrong; it’s just a general hashtag where millions of posts are already associated with it. Try to be unique and focused with hashtags. Having hashtags representing your brand is a fantastic way to allow your followers to interact with you on Instagram.
Instagram is not effortless as Twitter or Facebook, which lets you post content and get likes to your site. You will need to have a little patience and be more expressive. Your followers must feel connected to your brand. So, make the best use of these ways to promote the brand and achieve success.