In today’s modern world many people like to wear t-shirts. Your complete outfit looks so good if you are wearing a t-shirt. People will start taking interest in you if you have worn a t-shirt. According to the reports, in 2023 the eCommerce sale will cross $735 billion and in 2022 more than $138.7 billion can be generated by accessories and apparels alone. This shows that the fashion industry is growing at a rapid rate by the use of online selling.
Steps to be taken to sell t-shirts online – You can start your own store for selling t-shirts online. But before actually starting to sell your t-shirt you need to take 4 important steps.
1. Identify the niche and target audience – If you are going to start your business of selling t-shirts online then you must be aware that some other people might be doing the same business. While your e-commerce store is going to be started by you and you begin the designing of t-shirts, a question arises: By whom your t-shirts will be purchased? If you want everyone to purchase your t-shirts then you can be in trouble. If your target is that much big then it will result in no target. So much time and money will be spent if you will try to do this.
You will become a segment of the apparel and fashion industry if you have made your decision of selling the t-shirts online. But by doing this the target audience can not be defined by you because it is a possibility that all people will try to purchase the t-shirt. So, to get a product niche you have to decrease the number of people and then try to sell the product to those people only.
Your interests and passions should be clearly defined by you. In order to find your niche, you should be aware of what kind of t-shirts the people near you are interested in. Then according to this niche, you can create ideas to sell your product.
You can also do some research to find out the weakness and strengths of your competitors. You need to understand the trend going on in the market so that the niche product that you are selling can get a place in the market. Some tools that can assist you in doing this are Ahrefs, Alexa, and Google Trends.
2. Setting up an e-commerce store – After finding the product niche and the target market you need to make arrangements for setting up your eCommerce store. You have to do the following things:
- Settings of the storefront
- Arrangement of currencies
- Making payments
- Taxpaying
- Product shipping arrangement
- Maintaining accounts
3. Placing items in your e-commerce store – You can hire a third-party person which can ship the items to the customer. When a customer orders an item then you will start printing that particular item and so the upfront cost is not an issue here. By doing this you will get a chance to present new items and stop selling those items that are not purchased by people.
4. If you fail in selling the t-shirt then try again – It is not possible that you have just started a store and you will get thousands of orders. You must possess some problem-solving skills. If you think that some designs created by you will be liked by the customers then you are not correct 100 %. In that case, you should give them a chance by allowing them to decide which items suit them best.
What should be done for selling the first t-shirt – Once you have established your e-commerce store, your next step is to do those thin which will help in driving customers quickly to your store for the first time.
1. Ask the customers to leave a product review – If a customer makes a purchase in your store then you should ask him to give some reviews about your product. It is because after seeing his reviews other people will decide whether to purchase items from your store or not.
2. Run a retargeting campaign – It is a possibility that the people will see the items of your e-commerce store on the website and add some items in the cart also but do not complete the purchase. What will you do then? Now you can run retargeting campaigns to show custom ads to those people who have not completed the purchase from your online store.
You can design your t-shirt by using software known as t-shirt design software. You can also put your quotes on it.